What’s more idyllic than running your own cafe business, particularly in a quiet or rural location? You’ve likely spent considerable time decorating it and creating yourself a niche. The only concern now is how to keep customers returning, especially if you’re in a location distanced from the town’s main drag. Word of mouth works in this case, but only to a limited extent because of your distance from the hub.
Instead, use a social media marketing agency to change up your routine. They can assist you by using social media to your advantage, to the point of running out of fresh-brewed coffee every 10 minutes.
Grow Your Followers
Great social media coverage only happens when people learn what your business is about. First, you must propagate followers, a faithful flock so to speak. An organic method might be to run a competition on your page. Ask people to follow you and share the post in order to stand a chance of winning.
A local cafe can further attract followers by offering a free meal or a discount to anyone who shows they’ve shared the message. If this isn’t your bailiwick, your social media marketing agency will offer alternatives, such as sponsored adverts.
As an example, you could narrow down Facebook’s 1 billion daily users to focus on your local area, and target mothers with small children as they’re more likely to be available during the day to visit your cafe for an outing. You can choose to advertise for page likes, post likes or simple brand awareness, depending on your objectives.
Engage with Customers
Once a strong following is established, it’s time to engage with your past and future customers. If you want to attract comments and responses to your posts, share information useful to your following. Ask your customers questions that include some levity, such as humorous pictures relevant to your cafe’s niche.
If someone posts a poor review, always address this with a public apology. Suggest resolutions to the issue, as this will show others that you care about your reputation. You should also encourage your customers to leave positive reviews, and offer a small discount as a sweetener if such reviews are not exactly flourishing.
If you prefer, your social media marketing agency can manage your accounts for you, allowing you more time to focus on caring for your new customers. This is down to personal preference, but don’t be afraid to ask your agency to speak in your true voice, as this will demonstrate an authenticity about your cafe.
If you’re interested in employing a social media marketing agency to increase your followers and sales, contact a reputable agency for more information.
4 Do’s and 4 Don’ts for Businesses Using Social Media, Entrepreneur.com
Small business tips: how to use social media to boost business, TheGuardian.com)