You have to be very creative in business to survive — and thrive. You need to come up with clever solutions to challenges. And you need to constantly think about new ways to get your brand ahead of your competitors in the market.
Part of being creative is recognizing the most economical approaches that create the most favorable impact, particularly where your marketing is concerned. With the increasing number of new companies and new entrepreneurs coming up with innovative strategies, your need to rely on effective tools, now more than ever, to generate more business.
Fortunately, there are a number of cheap marketing tools within your reach. And here are just four of the most recommended ones you should be using for your business today.
How would you like to pay for the most affordable labor in the world — without sacrificing on the quality of the work? Fiverr.com is an online marketplace that offers services and tasks as its premium products.
In contrast to oDesk and eLance, Fiverr doesn’t pit freelancers against each other through a bidding system, giving projects to those who can offer it at the lowest possible price. Services and tasks on Fiverr start at $5 per job, hence the name.
The freelancers’ marketplace offers 3 million services, and it’s still adding more each day. From Web programming and e-commerce to book covers and packaging, from animation and 3D to financial consulting, you can get it done on Fiverr. And it accepts bitcoin, too.
2) Google My Business
Wouldn’t it be great to have everything about your business all in one neat dashboard? Google My Business allows you to manage your online presence, fast and easy. You can track engagement with insights for your Google+ pages and posts. You can track the performance of your AdWords campaigns. You can manage and update your business information on Google.
And if you have a physical location, you can boost more business by reading and responding to reviews from customers, by getting your store found on Google, and by gleaning insights on how your customers have found you.
With the free and open source blogging tool and content management system, you can now easily create your own website. Thanks in large part to its template system and plug in architecture, you don’t need to pay for a costly Web developer and designer. It’s free in a sense that you can change it and build upon it. You’ll only spend minimal costs if you want more sophisticated themes and plugins, which are sold by other businesses, so your site gains more functionality.
4) Free Marketing Plan Template
Finally, where will your business be without a solid plan? The trouble with creating your marketing plan is that you might not have the time or you might not even know how to begin. Plan2Profit, a tactical direct marketing response agency, has just resolved that issue with its Free Marketing Plan Template. Now you can develop, optimize, and execute your marketing plan with the right blueprint guiding your every step.