Before the internet evolved, people found their dentist by word of mouth or newspaper advertising, and were more likely to stick with one professional throughout their lives. In modern times, almost everyone searches for services online, and 50% of customers who complete local searches for a business visit the store or office in person within a day.
As a dental professional, you must up your online game if you want to compete with other offices who are already utilizing a lead generation strategy.
Why Do Dentist Offices Need Leads?
With so many dentist offices located within a city or zone, you need to find a way to attract patients to your office, rather than lose them to another dentistry. As people are bombarded with advertising, tempting offers, and the sheer quantity of available dentists, you might wonder how you can beat the competition and attract patients best.
Collecting leads online is one way. A lead is a person expressing interest in your service. Because everyone in every region needs to visit a dentist regularly, a great potential exists for generating leads and turning them into regular clients.
Common Lead Generation Options
By default, the more people who are aware of your office, the more leads you’ll generate. It’s therefore important to establish a strong online presence so that local people can find your brand. Optimize your site for local SEO purposes, and consider running a blog so that you receive more organic page hits.
You won’t gain any leads unless you gain personal information from those who are interested in making an appointment with you. So, include an easy to notice email signup form on your website. Obtain the name and email address of potential customers means to gain a direct line for emailing them in the future with information about your practice and any promotions you may be offering. You can encourage people to sign up by offering an incentive, such as a free information booklet or a small discount off their first appointment.
Using social media as a marketing platform is now so widespread that you can run targeted campaigns to find people in your area who are on the lookout for a new dentist. Maintaining active social media accounts also means you can connect with your potential and established clients directly, as well as answer any questions they may ask. This creates trust between your brand and your patients, which means they are more likely to choose you over another dentist.
Reputation is very important, so make sure your online reviews reflect the excellence of the service you provide. Research reveals that up to 88% of people trust online reviews as much as they do personal recommendations. Therefore, ask your best clients to leave feedback and testimonials, and always address a negative review by promptly apologizing and offering a solution to the problem.
If your dental office is ready to start leveraging lead generation services, contact a trusted digital marketing company that can put a campaign into action.
How Do Lead Generation Services Really Work? , TechnologyAdvice.com
Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way, Blog.HubSpot.com