Facebook Business Model: How to Optimize Your Page
Are you looking to get the most out of your Facebook business page? Follow these Facebook business model tips for optimizing your page.
These days, it’s not enough just to have a Facebook page (ah, nostalgia). Now, you need to have a Facebook business page with a plan and a Facebook business model.
So how do you use your Facebook business page as a strategic part of your Facebook business model? Keep reading for ten tips on how to optimize your Facebook page for maximum effect.
1. Choose a Search-Friendly Page Name
What’s in a name? A lot of SEO power, apparently.
Seriously. Don’t just name yourself something out of the blue. Naming is a strategy, the same way naming your business is strategic.
Think of it this way: the first word on your Facebook page is the most important word to Google.
By the way, 1.17 billion people search using Google every day. And what Google thinks is important should, therefore, be a pretty important word for you.
And while we’re on the subject, spamming your page with generic keywords is not a sound Facebook business model, because Google (and people) don’t respond well to it. More on keywords in a minute.
2. Rock Your Vanity URL
Surprise: your URL matters!
Don’t ever settle for the generic URL Facebook assigns your page automatically. It isn’t reflective of your business, and it really should be.
Here’s the scoop. Once you have 25 likes, you’re able to set the vanity URL for your page. You only get to do it once, and you can’t use it if someone else already claimed the title, so act fast and act smart.
And if you’re not sure whether someone else has your username? Type https://www.facebook.com/username into the search bar.
To change it, go to your “About” page, then “Page Info” and click “Edit” next to “Username”. It should be clean and precise, and preferably the name shared by your business and Facebook page.
3. Make Your Profile…Actually Helpful
If your customer has a question that could have been answered with a quick glance at your profile, or your “About” section, then your “About” section…isn’t actually helpful.
And a useless About page does not a good Facebook business model make.
Think about it. If a customer stumbles across you on Facebook, where do you think they’re going to go to locate contact information?
Ding ding ding.
Useful information on your “About” page includes, but is not limited to: your phone number, web address, physical address, and other social media handles.
It’s also useful to include a Facebook Messenger protocol if you have one – like, say, customer service hours and response times.
Below is a good example of a before (left) and after a professional Facebook page makeover (right). The “after” version on the right includes a map to the business, the business story, and additional details on the left column. They’ve put more care into making the page useful for potential customers.
If you’d like professional help re-writing your About page, request a FREE Facebook Page Makeover from Plan2Profit!
4. Strategic Use of Useful Keywords
As previously mentioned, spamming of keywords on your page does not make Google happy.
Why? Because Google assumes that spam = robot and may blacklist you for it.
Surprise: when you aren’t actually, you know, listed in Google, it’s basically impossible for current and potential customers to find you on Google.
Also, if you’re optimizing for random keywords, then people aren’t actually finding your page for the reason you want. It also means you’re getting web traffic for your page that won’t actually convert.
In other words, it’s the Coca-Cola of web traffic – all empty calories and nothing to show for your trouble.
Pick targeted keywords and use them on the most important parts of your page (FYI: this includes the title, URL and “About” section).
In case you’ve been living under a rock for the past forever and don’t know the value of keywords, read this.
5. Dynamic Cover and Profile Photos
No, it’s not just a photo.
Just like that watermelon photo in your last ad wasn’t just a picture of a watermelon.
Side note: if it was just a picture of a watermelon, you’re doing this advertising thing wrong.
Your cover and profile photos are another aspect of branding in your Facebook business model. That’s because your profile photo accompanies your name when your page interacts with users and in search results.
Cover photos also have a high level of visibility, so don’t neglect them either. As in, they’re the single most visible photo on your whole page.
So make sure it’s a good one, like these:
If you’re not sure what that entails, Facebook recommends a profile photo of 180 x 180 pixels and a cover photo of 820 x 312 pixels. This should be a dynamic, well-done image which draws attention to your current campaign, event or content.
6. Backlink Like a Boss
Better known as backlinking like you know what you’re doing to move your Facebook business model forward.
And trust us, backlinking to your brand’s Facebook page gives you a lot of SEO power and credibility.
Whenever you can (without spamming) link back to your company’s Facebook page – linking at the bottom of blog posts or where appropriate on your website is a great way to do it.
You should also encourage partners to do the same, as well as other companies and bloggers in exchange for content or when mentioning your business. It lends the page credibility with Google’s web crawlers.
7. Use a Compelling Call to Action
If you don’t care about your call-to-action, why on Earth should your customer?
News flash: they won’t.
Think about what your page visitors are going to do once they land on your Facebook page and build that question into your Facebook business model.
What they want (and what type/wording of call-to-action is most likely to convert) will tell you what kind of call to action to write. Also, consider what kind of call-to-action you would respond to, and what call-to-action is actually relevant.
Lucky for you, Facebook also has a step-by-step guide on how to write a call-to-action.
Spoiler alert: if you’re not using that yet, you really should be. If you don’t even have a call-to-action button, there’s approximately zero chance that your customers and would-be customers will use your call-to-action button.
8. Pin Important Posts to the Top
You know that awesome, super helpful post you wrote that got a ton of activity and was great for your stats?
The one you wrote a week ago that no one can find again unless they’re Sherlock Holmes or impressively bored at work?
Yeah, that one. Fix that.
Pinning an important post to the top of your page is like shining a spotlight on it. It’s a great way to promote traffic to content that’s central to your business and get more new visitors engaged from the very beginning.
It’s also hilariously easy to do: just click the arrow in the upper right-hand corner of the post and click Pin to Top.
Just, don’t go pinning things left and right. That’s like keyword spam and it’s zero use to your Facebook business model.
Pin posts that are time sensitive (like sales), posts that are emblematic of truly awesome content by your company, or content produced in partnership with other companies or bloggers.
Because hey, when you take the time to work together, that partnership should get some love from your devoted fans.
9. Create and Organize Page Tabs
You’ve got the power! To organize your Facebook tabs, anyway.
Before you freak out – you already know what tabs are. Your “About” page is a tab.
Essentially, it’s a way to segment your Facebook page to make your customer’s visiting experience streamlined and effective.
The easiest way to do this is using Facebook tab apps which help control your tabs in a strategic way. TabSite, for example, lets you build custom tabs to run campaigns and contests or capture leads.
Like we said, you’ve got the power.
10. Pay Attention to Page Insights
Yes, yes, you get annoyed by Page Insights because they’re constantly pinging your phone and email.
Put on your big kid pants. You shouldn’t be ignoring it when your audience is literally telling you something.
See, the more you know about your audience, the more you can meet their needs. That’s exactly what Page Insights is for.
It will show you things that are important to know, like metrics on your posts and how they’re performing. It will also tell you the demographics of the audience you’re reaching.
Other useful Insights information? The part that tells you the demographic information of who is clicking on your call-to-action and address, including their age, gender, country, city, and device.
All useful information so that you can target those users again in the future.
Build a Smarter Facebook Business Model
Of course, a truly phenomenal Facebook business model doesn’t end with the design. It’s also in the execution.
Good thing we’re good at the execution part.
Check out our 7-Step Facebook Marketing Playbook for more ideas on how to maximize your social media ROI, including tactics to turn customers into raving fans who promote your business for you!
Of course, if you really want to knock your next social media campaign out of the park, you can always bring us in to make sure you nail it.
We’re so confident that you’ll be blown away by the results that we’ll even start you off with a FREE Facebook Page Makeover including seven days of helping you get more fans, likes, comments, and shares. So are we. No cost or obligation. We have seven days to prove ourselves to you.
Follow this link here to learn more and get started: https://plan2profitllc.lpages.co/plan2profit-free-facebook-page-makeover/