What’s more idyllic than running your own cafe business, particularly in a quiet or rural location? You’ve likely spent considerable time decorating it and creating yourself a niche. The only concern now is how to keep customers returning, especially if you’re in a location distanced from the town’s main drag. Word of mouth works in this case, but only to a limited extent because of your distance from the hub.
Before the internet evolved, people found their dentist by word of mouth or newspaper advertising, and were more likely to stick with one professional throughout their lives. In modern times, almost everyone searches for services online, and 50% of customers who complete local searches for a business visit the store or office in person within a day.
Using social media as a marketing platform can either make or break your business. As you know, one wrong move and your brand can end up being viral for a whole slew of negative reasons. More frequently, however, mistakes made within a social media campaign simply slowly erode your brand equity or end up as a colossal waste of time.
There are five primary profit levers for any business: 1) the number of leads generated; 2) your lead-to-client conversion rate; 3) average margin per sale; 4) the number of repeat business; and 5) referrals.
Social media sites such as Facebook, Twitter, Instagram, and LinkedIn are teeming with prospects. In fact, 30% of all time spent online is now on social media. As a business owner or marketer, it’s easy to see the vast opportunity to reach your audience on these sites. Yet only a small percentage of business owners who try social media marketing actually get tangible business results from their investment in this channel.
In the world of online marketing, the term “lead” refers to a person who has shown interest in your products or services. They are a potential customer who comes to you for information. The more leads your business generates, the higher your opportunity for revenue growth. Every business that wants to grow needs a systematic lead generation program.
Are you leaving revenue on the table by failing to implement the most current best practices in digital marketing? If there were significant gaps in your digital marketing, how would you know?
This article introduces 10 questions you and your team can ask yourselves to determine whether you’re implementing the digital marketing best practices that have been proven help companies large and small reach a wider audience, attract more leads and prospects, and close more deals…. Read More →
A robust email marketing list of qualified prospects is the cornerstone of success for any company that relies on repeat business and referrals, or has a long sales cycle that requires nurture and follow-up. Venturebeat.com refers to email as “the workhorse of digital marketing,” with email producing $38 in revenue for every $1 spent. However, these results cannot be obtained without first creating a list of qualified email prospects to target. Below are 5 steps to help you attain a high ROI by building your own customized list of qualified prospects…. Read More →
So, your website isn’t performing as well as you had hoped. You’ve read the guidelines, researched keywords, and are blogging frequently, yet potential clients aren’t finding your site. As powerful as SEO can be in generating organic traffic, it’s not easy…. Read More →
Can a Facebook lead generation campaign drive new local business?
However, with so many advertisers jumping on the Facebook bandwagon, it’s critical to knock your ad campaign out of the park with the right audience targeting, killer creative, a great offer, and a disciplined focus on tracking results through each step in the sales funnel…. Read More →